Pavos Coffee Shop

• A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Compelling logos feature something unexpected or unique without being overdrawn.
• A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be unique, and this is achieved by having a simple yet appropriate logo.
• A logo must be enduring. An effective logo should take the test of time. The logo should be ‘future proof’, meaning that it should still be useful in 10, 20, 50+ years.
• A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
• A logo must be appropriate. How you position the logo should be suitable for its intended purpose.

Categories: Corporate Identity, Graphic Design, Logo Design