What can be nicer than creating a character that will make a brand seem alive. From Mickey Mouse to Colonel Sanders or the Michelin Man, mascots and characters won the hearts and minds of people, from animated cartoons to fast food or tires. A good character must be functional, aestethic, distinct from other characters and most important must have personality.
The creative process is never easy, lots of things have to be taken into consideration: brand characteristics, target audience and message. It all begins with an avalanche of ideas that are drawn on paper. After that we work on the proposals until that perfect character is born, that character that will identify with the brand and bring it closer to its audience.
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When we design your character we use four fast phases, each with their own distinct role. These are: the Discovery Phase, the Sketch Phase, the Color Phase and the Delivery Phase. These are very simple stages used to break down the design of your new character or mascot. It might sound complex but don’t worry, we’ve done this hundreds of times and we will guide you through each phase with a minimum of fuss.
The Discovery Phase allows you to communicate your ideas to your artists. We’ve created a very simple Character Planner which will allow us to download your brain – and allow you to communicate your ideas to your artists.
Time to complete: Approx. 5 to 15 minutes
The Sketch Phase is where we create initial design concepts of your character / mascot. Here we will explore the ideas you communicated to us in the Discovery phase. Enjoy unlimited concepts and revisions during this stage!
Time to complete: Approx. 3-7 days
The Color Phase is where we take your approved sketch and begin to add outlines and color. Enjoy unlimited color changes during this stage!
Time to complete: Approx. 1-3 days
The Delivery Phase is the last phase and one where we do final quality checks and deliver your final character to you!
Time to complete: Approx. 1 day
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