Wellos: Crude Oil
Removes tough stains
Advertising Agency: Publicis Singapore
Executive Creative Director: Ajay Thrivikraman
Creative Director: Alex Lim Thye Aun
Art Directors: Tattoo Yar Wen Sen, Kee Wei Shern
Copywriters: Kee Wei Shern, Tattoo Yar Wen Sen
Producers: Kaoru Kaneko, Noriko Matsuoka / un, Annie Ang / Publicis Singapore
Photographers: Satoru Emoto / un, Photolibrary
Retoucher: Satoru Emoto / un
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WWF: Ambulance
You can’t afford to be slow in an emergency,
Act now for the planet.
Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: Nick Hine
Art Directors: Eve Roussou, Daniela Nedelschi
Copywriters: Nick Hine, Chris Garbutt
Photographer: Carioca
BelCuore Café: Sleepy Dentist
BelCuore Cafe. Please don’t go.
Advertising Agency: Ogilvy Brasil, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Directors: Fred Saldanha, Claudio Lima
Art Director: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Illustrator: Arthur D’Araujo
Published: August 2010
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Maximidia Seminars: Vintage Facebook
Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010
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Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and AdSense enable ads to be shown on relevant web pages or alongside search results of related keywords.
Ethics
Online advertising encompasses a range of types of advertising, some of which are deployed ethically and some are not. Some websites use large numbers of advertisements, including flashing banners that distract the user, and some have misleading images designed to look like error messages from the operating system, rather than advertisements. Websites that unethically use online advertising for revenue frequently do not monitor what advertisements on their website link to, allowing advertisements to lead to sites with malicious software or adult material.
Website operators that ethically use online advertising typically use a small number of advertisements that are not intended to distract or irritate the user, and do not detract from the design and layout of their websites.[1] Many website owners deal directly with companies that want to place ads, meaning that the website linked to by the advertisement is legitimate.
The overuse of technologies like Adobe Flash in online advertising has led to some users disabling it in their browsers, or using browser plug-ins like Adblock or NoScript. Many sites use centralized advertising services whose advertisement may be blocked as a side effect of security and privacy measures, because the services require JavaScript and cross-site requests to function, while such features are often not necessary to use the sites and are a potential source of vulnerabilities.
Legitimate advertising often is opt-in, or has a clear opt-out option, which differentiates it from spam.
Maglite Flash lights: Thief
MagLite, Powerful
Advertising Agency: DraftfcbB, Caracas, Venezuela
Chief Creative: Carlos Rusconi
Creative Director: Macoco Moreira
Art Director: Daniel “Caiman” Méndez
Copywriter: Macoco Moreira
Photographer: Harold Gonzalez
Canon PowerShot D10 Underwater Camera: Beach
Canon PowerShot D10
Underwater Camera 35-105mm.
Advertising Agency: Leo Burnett & ARC Worldwide, Bangkok, Thailand
Executive Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Creative Directors: Keeratie Chaimoungkalo, Sompat Trisadikun
Art Directors: Sompat Trisadikun, Nateepat Jaturonrasmi
Copywriter: Santi Tubtimtong
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Missouri Motorcycle Safety Program: Sheep dog
Sheep Dog is a Safety Nerd.
He Rides Aware and Alert.
Advertising Agency: Hughes, St. Louis, MO, USA
Creative Director: Joe Leahy
Art Director: Steve Mahn
Copywriter: Joe Leahy
Photographer: Ashley Gieseking
Published: July 2010
Hedkandi Salon: Restaurant
Love what you see.
Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Photographer: Gerard Yunker
Stylist: Leah Van Loon
Digital Retouching: Sheldon McLean
Published: July 2010
Geek Squad: Son of a
Fixed before it gets nasty
The Geek Squad is a subsidiary of the Best Buy Company. It is available 24/7 for all of your computer repair or other technology needs, including iPod help, TV and home theater installation.
Advertising Agency: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco
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